February 27, 2018
Top 10 Reasons Go-To-Market Strategies Fail and How To Avoid Them By Chris Harvey - Director and Co-Founder of Octant Strategic. He has created read
August 21, 2017
If a brand is a promise delivered, it must be based on a brand truth and be driven by a set of values, behaviours and read
August 02, 2017
Few business leaders would argue that quality customer service is essential to the running of their business. Nowadays most customers expect it as a given, read
June 15, 2015
Chris Harvey and David McRobert will be at the Paris Air Show on the 16th and 17th of June. If you would like to schedule read
March 31, 2015
The brain is without doubt the most complex and enigmatic organ in the human body. However, one aspect of the brain that has been clearly read
March 17, 2015
When I’m talking with a CEO of an ‘aero’ business, at some point in the conversation I ask: “So what’s your company’s value proposition?” Often read
February 27, 2015
Octant's David McRobert wrote an article recently for FlyCorporate... read
February 27, 2015
Octant was recently featured in Flight International magazine... read
February 26, 2015
Octant was recently featured in BlueSky Aviation magazine... read
"The aim of marketing is to know the customer so well the product or service fits the need and sells itself"
