Octant News

Top 10 Reasons Go-To-Market Strategies Fail and How To Avoid Them

February 27, 2018

Top 10 Reasons Go-To-Market Strategies Fail and How To Avoid Them   By Chris Harvey - Director and Co-Founder of Octant Strategic. He has created read

The Brand Wheel: How It Can Help Improve Employee Engagement and Strengthen Brand Strategy

August 21, 2017

If a brand is a promise delivered, it must be based on a brand truth and be driven by a set of values, behaviours and read

Why the Call-Kate Business Strategy Could Dramatically Improve Your Customer Service

August 02, 2017

Few business leaders would argue that quality customer service is essential to the running of their business. Nowadays most customers expect it as a given, read

The Ultimate Paris Air Show Roundup

June 15, 2015

Chris Harvey and David McRobert will be at the Paris Air Show on the 16th and 17th of June.  If you would like to schedule read

Is left brain thinking restricting your ‘aero’ business’s growth?

March 31, 2015

The brain is without doubt the most complex and enigmatic organ in the human body. However, one aspect of the brain that has been clearly read

To 'B', or not to 'B' - are many 'aero' businesses missing a golden opportunity?

March 17, 2015

When I’m talking with a CEO of an ‘aero’ business, at some point in the conversation I ask: “So what’s your company’s value proposition?” Often read

FlyCorporate 'Brand or Bust' article - Nov 2014

February 27, 2015

Octant's David McRobert wrote an article recently for FlyCorporate... read


February 27, 2015

Octant was recently featured in Flight International magazine... read

BlueSky Aviation News Article - OCT 2014

February 26, 2015

Octant was recently featured in BlueSky Aviation magazine... read

"The aim of marketing is to know the customer so well the product or service fits the need and sells itself"

- Peter Drucker