Octant's brand strategy, brand name and communication platform helped us refine our business strategy and focus our value proposition. We launched at the Hamburg show in 2014 and were delighted with the high level of interest shown in our value proposition by some very important prospects.

- Oliver Bootz: President and Chief Evangelist Elan Aircraft seating

Elan Aircraft seating: Designed for today, built for tomorrow

Launching a new aircraft seating company into an established and highly competitive market required an identity and brand story that would resonate with highly discerning buyers.

We developed the name Elan, evocative of the product’s core attributes: strength, lightness, style and speed of availability, and a brand story that addressed the market requirements for quality, durability and economy.

The launch in Hamburg attracted significant interest among many major OEMs, airlines and aircraft lease companies and was praised for its highly ‘market relevant’ approach.

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