“Chris Harvey quickly understood our culture and created The Merchant Gourmet brand for us and we quickly achieved good distribution with the multiple food retailers”
As a distributor of a wide range of artisan food products, achieving distribution in multiple food retailers was difficult for Leathams. Our recommendation was to create a single over-arching brand based on the true story of the owner, ‘the man who travelled the world in search of the finest foods’.
We created the Merchant Gourmet brand which then achieved distribution in many leading retailers and became established as a leading brand of gourmet food products. The company continues to flourish in retail and food service as the ‘food innovators’, achieving industry recognition for new products including SunBlush tomatoes, a brand we also created. It now has annual sales of more than £75m.
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