“The positioning and identity work was excellent and has helped us successfully merge three companies and achieve six years of sustained growth”
The company’s roots were in the specialised adventure travel sector. Ambitious for growth, it acquired three businesses to extend its portfolio into higher margin sectors. We re-positioned the new company as a leading luxury travel brand for highly individual travellers, creating ‘The Ultimate Travel Company’ name and brand. The company successfully integrated the acquired businesses and achieved sustained growth, industry awards and acclaim in a highly competitive market and has now grown annual sales to approximately £25m.
